Growing an online business is a tricky business and can lead to some very sticky situations. The worst thing is to end up spending tons of money on advertisements and not get a single hit. Pay per click campaigns can sound very enticing, but there is the very real possibility that people just click on the advertisement and never buy a single thing. This situation is called a high click-through rate and a low conversion rate. At the end of the day, what matters most are sales and there are some definite ways to make sure that they stay up....
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